Vibe Checks: Generative AI in Food Delivery

July 13, 2025 (4mo ago)

Generative AI implementation in Food Delivery App Market Trends, Impacts, and Challenges

Vibe Checks: Generative AI in Food Delivery

Generative AI implementation in Food Delivery App Market Trends, Impacts, and Challenges

The ChatGPT, AI hype has turned “launch a Gen-AI feature” into a board-room mandate for ALL kind of businesses. The results have been mixed-feelings. Some ideas have huge potential while some are used as a marketing tagline and some ended up as “scam techs”.

To my curiosity, how about Food delivery platforms ? The business that has been using AI and Machine Learning in almost every bit of the operations such as demand forecasts, courier dispatch logic, ETA calculation, surge pricing, fraud flags, customer feed suggestion, etc, How will they react to the AI hype. How much can Generative AI add value for them ? Will there be more use case than customer support chatbots?

Let’s explore together how global and Southeast-Asian players are vibing the hype, what are the ideas implemented, what are the results:

Global Vibes: Gen AI at a Global Scale

Major food delivery platforms worldwide are rapidly adopting generative AI across their operations, showing promising results in automation and customer experience enhancement. Key implementations include:

Region Vibes: How Southeast Asia Adopted Generative AI

Southeast Asian platforms have implemented similar AI solutions to global players, with adaptations for local languages and market conditions. Notable implementations include:

Vibing: Conceptual Generative AI Features

Here are some AI ideas that are were mentioned but not live yet.

Impact Analysis: What’s Working and What’s Not

Early adoption data shows mixed results, in some domains of works there are clear successes while concerns over AI safety and quality still apply

Successes:

Challenges:

Bottom Line

The implementation of Generative AI in food delivery demonstrates that its benefits are both tangible and still largely untapped. In Southeast Asia, where there is remarkable diversity in languages, cuisine types, and dish names, the industry is especially well-positioned to benefit a lot from Gen AI for enabling smoother merchant operations and smarter customer interactions. As AI models continue to improve rapidly, even more innovative and unforeseen applications are likely to emerge, further introducing to more exciting changes.

Sources:

LinkedIn